Fishermen organized under a regional seafood marketing banner called Aleutia are making a big splash this month at Whole Foods Market, the big natural and organic grocery chain.
The Aleutia brand of sockeye salmon is being promoted with flyers, banners and oversized posters in 30 Whole Foods stores in the Rocky Mountain states. The promotion lasts all through December.
Aleutia involves quality-minded salmon, crab and halibut fishermen from Sand Point, King Cove, Nelson Lagoon, False Pass and Akutan.
They're apparently out to prove that Copper River salmon producers don't have a lock on marketing magic.
Click here to see a poster of a Sand Point fishing family whose smiles are greeting Whole Foods customers.