Boston is the place to be

The International Boston Seafood Show is this week's big event in the fish world.

The show is produced by Diversified Business Communications, of Portland, Maine. Diversified publishes National Fisherman magazine, and also produces Pacific Marine Expo in Seattle.

The Boston show is billed as "North America's largest seafood trade event, drawing 19,000 buyers and sellers from more than 100 countries and over 1,000 exhibiting companies."

Boston is a big deal for the Alaska Seafood Marketing Institute, which usually stakes out a large presence at the show.

"Alaska's seafood industry is a crucial part of our state's economy," said Alaska Gov. Sean Parnell, who's attending this year's event.

According to this press release, the governor and ASMI reps today met with seafood buyers including Darden (Red Lobster, Olive Garden), Costco, Long John Silver's and Captain D's.

Tonight, ASMI was to host a reception sponsored by Alaska's major seafood processors.

The big show

The place to be this weekend is Boston.

The International Boston Seafood Show, running Sunday through Tuesday, is a giant exhibition — one that many in Alaska's fishing industry find well worth the transcontinental flight.

It's a must event for seafood marketers and dealmakers.

No surprise, then, to find the Alaska Seafood Marketing Institute among the show's exhibitors, right there with the Alabama Seafood Marketing Commission, the U.S. Catfish Institute, the Norwegian Seafood Council and many others.

Top Alaska seafood processors such as Trident, Icicle, Peter Pan and Ocean Beauty will be there, too, along with competitors like salmon farming giant Marine Harvest.

The show also features a slate of panel discussions.

U.S. Sen. Lisa Murkowski, R-Alaska, will deliver opening remarks for a panel on "Seafood Jobs in America."

Another panel will feature aquaculture consultant John Forster. You might recall he once wrote a rather ominous report for the state of Alaska on halibut farming.

The show website offers this description of Forster's planned talk:

Through a collaborative effort among academia, officials, farmers and financiers, Chile's salmon aquaculture industry has made a strong recovery from the impacts of a major disease outbreak. Forster will describe how lessons learned there can be proactively applied in other regions.

Sounds interesting. Too bad Deckboss will be stuck here in the Anchorage snow.

Notes from Boston

Is Alaska lost in an ocean of seafood? Gunnar Knapp photo

Deckboss invited Gunnar Knapp, a fisheries economist at the University of Alaska Anchorage, to send along some observations from the International Boston Seafood Show. He provided the following, and even threw in some nice photos!

Attending a show like this is an extremely valuable reminder of some of the realities of the seafood industry that our Alaska industry is part of. It gives you a very different perspective than that which you can get in Alaska. For that reason, I would highly recommend attending this show (or others like it, such as the Brussels Seafood Show) to anyone involved in the Alaska seafood industry. You can learn a lot that you just can't learn at home.

• Alaska is an important player, but it's only one of many many important players. There are some big and impressive booths here of important Alaska players, such as Trident Seafoods, Ocean Beauty Seafoods and ASMI (the Alaska Seafood Marketing Institute). But there are equally big and impressive booths from many other producing companies, regions and marketing councils. Examples (among many many others I could name) include large companies from Norway, Iceland, Scotland, Chile, Atlantic Canada, Vietnam, China, Korea; marketing organizations such as the Norwegian Seafood Exporting Council; regional booths from producing regions such as Quebec, etc. All of these regions are competing, to varying extents, with Alaska.

• Alaska products are important but there are many many other products that are important: tilapia, anchovies, tuna, shrimp, catfish, squid, sturgeon caviar — the list goes on and on and on. All of these products are competing, to varying extents, with Alaska products.

• Value-added products are growing in importance. Much of what is on display here is the value-added products that companies are making from fish caught in Alaska as well as elsewhere. I suspect that more and more the success of various kinds of fish will depend on the success of the value-added products made from them. A particularly tasty item that I enjoyed was the Trident Seafoods "beer-batter cod" (the beer is Alaskan Amber).

• Aquaculture is hugely important. The impression that you get here is the same as the impression that you get from looking at international fish production data — aquaculture is now equally important to wild fisheries as a source of fish supply. I would say that about half the fish on display here from around the world are farmed products — from Norwegian farmed salmon to Chinese sturgeon caviar to Vietnamese shrimp to Thailand tilapia. Clearly wild fisheries are facing huge competition from farmed fish and will continue to do so.

• A hot topic these days is "sustainability" and "certification." What sustainability means, and who should be certifying it and who should be paying for the certification, was a big topic of discussion in several seminars. The ASMI booth has a lot of information about why ALL Alaska fisheries are sustainable — not just those certified by MSC (the Marine Stewardship Council).

Those are a few starter thoughts. More to follow tomorrow if I can find a few free seconds.

— Gunnar

Showtime

Many Alaska fishing industry players are on the opposite coast this week for a huge event, the International Boston Seafood Show.

By the title, it almost sounds like a party, perhaps with performing fish and dancing crabs.

In fact, it's regarded as an important event for making business connections and pushing the "Alaska brand."

How important?

Trade shows generate big sales, says the Alaska Seafood Marketing Institute, which has a festive booth in Boston.

According to ASMI's latest annual report, companies working with ASMI at a major trade show in Europe in 2008 made $31 million in on-site sales.