McDonald's uses Alaska pollock for its popular fish sandwich, and the MSC certifies Alaska's pollock fisheries as sustainable.
McDonald's has produced a glossy video featuring Dutch Harbor, the trawl vessel Defender and skipper Kenny Longaker. Go here and click on fish.
Another pollock-based product, Fish McBites, reportedly is slated for national release.
If the fast-food titan really insists on MSC-blessed fish, it soon might have a choice of suppliers. Producers in Russian waters including the Sea of Okhotsk and the western Bering Sea are closing in on certification.
