The funding would allow ASMI to implement "a comprehensive marketing plan in the U.S. domestic market to recover lost sales and historically low ex-vessel values across all commercially harvested Alaska seafood species," a budget description says.
One goal of the marketing plan is to "counter the Marine Stewardship Council ecolabel that continues to certify Russian seafood in the global marketplace," the description says.
3 comments:
No amount of marketing hype will help until Alaska puts an emphasis on quality instead of volume in its seafood industry.
C'mon man, how will we ever get the government to commit to the lunch programs, and to us, if we're not doing volume business? Besides, the kids eating all that subpar protein coming out of Alaska are just in it for the breading anyways. Quality is for the Norwegians and Icelandics (Russians too more and more) to fret about, not us.
Quality, processing efficiency and lazy marketing are the biggest issues. We can't compete with cheap processing labor overseas. Sending whole fish to China for reprocessing isn't a long-term solution. There is almost zero effort to market Alaska seafood to the U.S. domestic consumer.
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