Peter Pan, salmon disruptor

Normally, the major processors at Bristol Bay wait until the end of the season to announce what they'll pay fishermen for salmon.

But one processor, Peter Pan, is doing it differently this year. The company, operating under new ownership, today dropped a surprise, announcing a base price of $1.10 per pound for Bristol Bay sockeye.

The Bristol Bay salmon fishery is only just now getting started. The harvest typically peaks around the Fourth of July.

Peter Pan's price trounces the 70 cents processors paid in 2020, the COVID year.

It also serves notice to competing processors — a puny price ain't gonna cut it this season.