FOR IMMEDIATE RELEASE
Alaska Salmon Producers Decide to Rejoin MSC
10 April 2015 (Seattle, WA) — Several Alaska salmon producers announced today that they have decided to rejoin Marine Stewardship Council (MSC) through the client group that holds the MSC certificate for wild Alaska salmon, Alaska Salmon Processors Association, Inc. This is in addition to their ongoing commitment to, and participation in, the United Nations Food and Agriculture Organization (FAO)-based Alaska Responsible Fisheries Management (RFM) certification program.
This expansion would provide multiple certification choices in the global marketplace for virtually 100% of the gold-standard of sustainable seafood: wild Alaska salmon.
"This decision is based on the recognition that both the salmon market and sustainability landscape have changed in recent years," said Stefanie Moreland, Director of Government Relations and Seafood Sustainability at Trident Seafoods. "Today, there is growing market acceptance for multiple sustainability certifications, underscored by the significant progress made in establishing a common global benchmarking tool for those certification programs."
Moreland added, "The successful launch of Alaska's RFM program in 2010 and its ongoing refinement was undoubtedly a major factor in this market shift, and we continue to pledge our full support for the RFM program and the Alaska brand."
Adopting both RFM and MSC certifications would eliminate arbitrary sustainability product differentiation in the market place for Alaska salmon and ensure that even more consumers around the world will be able to enjoy the world's most sustainable and high-quality seafood.
"We project historic runs of wild Alaska salmon this year, and it is important that as many global retailers as possible have access to our abundant supply," said Barry Collier, President and CEO of Peter Pan Seafoods. "We recognize different markets have different preferences for certification, which is why we look forward to offering choice."
As a testament to the long-standing sustainability success of Alaska's seafood industry, the 2015 run of Bristol Bay sockeye salmon is forecasted to be approximately 50% larger than the long-term mean, according to the Alaska Department of Fish and Game.
"In Alaska, we work hard to ensure that we maintain the most advanced and rigorous science-based approach to ensuring the sustainable management of our fisheries," said Jeff Regnart, State of Alaska Department of Fish and Game Director of Commercial Fisheries. "The decision of the Alaska salmon producers to expand their certification options reaffirms Alaska's commitment to keeping responsible fisheries management at its core, and to promoting choice and competition in the marketplace."
The group of Alaska salmon producers entering into the discussions includes Alaska General Seafoods, Icicle Seafoods, Kwikpak Fisheries, Leader Creek Fisheries, North Pacific Seafoods, Ocean Beauty, Peter Pan Seafoods, Triad Fisheries, Trident Seafoods, and Yukon Gold. The group has also requested that any other interested Alaska salmon producer also be given the opportunity to join under the same cost-sharing agreement as the new members.
For more information, please contact Stefanie Moreland, Director of Government Relations and Seafood Sustainability at Trident Seafoods, at 206-297-4627.