The Alaska Seafood Marketing Institute is looking for a contractor to study the feasibility of forming a marketing program in Brazil.
Among other things, the contractor would determine how Alaska seafood products stack up against the competition in Brazil; analyze potential for expansion of the bacalhau (codfish) market; determine how much Alaska cod is processed in countries such as Norway and Portugal for re-export to Brazil; evaluate tariffs and other trade barriers; report the Brazilian cities and regions with the highest seafood consumption; and estimate the cost of an effective Brazil marketing program and the potential benefit to Alaska industry.
The contract is for up to $20,000, and all work must be completed by April 1 of next year, says this request for proposals.
Hmm, Deckboss is thinking he might go for this gig if he can score a trip to Rio!
Seriously, targeting the Brazilian market sounds like a smart move.
"With its estimated 201 million inhabitants, Brazil has the largest population in Latin America and ranks fifth in the world," says this U.S. State Department background note.
Brazilians increased their average annual fish consumption by 40 percent between 2003 and 2009, from 14.2 pounds to 19.9 pounds, said a recent study from Brazil's Ministry of Fisheries and Aquaculture.
ASMI, a state agency, already is an avid marketer in Europe, Japan and China.
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